Thoughts from our customers


For over 50 years, Cumberland’s Fashions has been my fashion home.  It would be fair to say that my very sense of style came from this chic clothing store in Geneva, Nebraska.
This long standing relationship continues to this day, even though I have lived in Texas and Oklahoma for the past 35 years.  Long before personal shoppers became popular, Patty was mine; sending me clothes in the mail that she knew would be perfect for the climate where I lived, my lifestyle and personality.
To all of the lovely ladies at Cumberlands Fashions, I extend to you my most sincere thanks and heartfelt congratulations on 70 years of making women look and feel beautiful, inside and out.  You are THE BEST!!
 Liz-Houston, TX

They know what I like and give my outfits  that personal touch! Cumberlands Fashions is my go-to place for clothing.
Elvera-Henderson, NE

About 15 years ago I started shopping at Cumberlands.  The great selection of clothing has definitely kept me coming back, but most importantly what keeps me coming back is the outstanding service.  When I walk through the door, I am greeted with a friendly smile and an inquiry about what I need. They know my style and color preferences and my size. One thing about all the store’s personnel that I especially value is their honesty about how something makes me look.  They are genuinely interested in creating the best look possible. Cumberlands provides a great shopping experience with that small town friendly atmosphere while providing the top of the line styles of the season.  It is the place I continue to go for all my clothing needs.  Even my sisters from Missouri, Kansas and Colorado shop at Cumberlands when they are in town!!!

Bev-Geneva, NE

Cumberlands shopping has been in our family for at least 4 generations, We have always been pleased with the one on one friendly service. My Dad was a big part of Cumberlands shopping too. He would always say go ahead-go shopping-find something you like-then when you get home we’ll have a style show.
The shop has been a wonderful asset to the community. We are so glad they are still going strong after 70 years of business.
Mary Lee-Hebron, NE